More than ever, consumers are seeking greater control over their health data and demanding better communication with providers through online portals. Over 75% of patients surveyed believe that digital tools improve their healthcare experience. Healthcare organizations are expected to invest in digital patient tools and more robust self-serve technology to reap financial rewards and improve patient engagement.
Increased Demand for Patient Portals and Digital Engagement was a healthcare industry trend in our 2025 March Healthcare Classic. Explore this year’s interactive bracket to see the most impactful healthcare trends face off.