Consumerism is infiltrating healthcare. With direct-to-consumer healthcare, a manifestation of consumerism is the patient demand for convenience. People want to know why their healthcare experience can’t be more like their Uber or Amazon experience – immediate action with the tap of a screen.
Self-scheduling options, convenient locations and same-day appointments would incentivize patients to switch providers, according to a recent Harris Poll. The poll further revealed that consumers want providers who are available, with 55 percent of respondents saying they will not schedule the first appointment if there is a lack of availability.
Convenience was a healthcare industry trend in our 2022 March Healthcare Classic. Explore this year’s interactive bracket to see the most impactful healthcare trends face off.