A digital front door is a strategy for extending access beyond a facility, using technology to reach patients wherever they are on their journey. It offers convenience, flexibility and control to patients while promising efficiency and cost savings to providers. Examples of digital front door tactics include self-scheduling through a website or app, e-Registration through a personal device and patient portals.

As the consumer landscape continues to be defined by major brands like Netflix, Starbucks and AirBnB, healthcare can and should step up to the challenge of making its products and services more accessible and convenient, and helping patients enter the healthcare system at the appropriate point of care.

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