Both consumers and purchasers have come to expect on-demand digital offerings, which has been accelerated by the COVID-19 pandemic and remote workforce. With the rise in consumerism, digital front door technologies will serve as the primary entry point into the healthcare system. In 2023, payers and providers will focus on a digital front door strategy that can improve patient satisfaction with a simplified member experience, expand access to care, optimize resource allocation (often through self-service tools), and reduce unnecessary treatment through better care coordination.